Shop ETUDE HOUSE Skincare & Makeup

Etude House Dr.Mascara Fixer No.1 Perfect Lash 

The Etude House Dr.Mascara Fixer No.1 Perfect Lash is a must-have for those seeking to enhance their eyelash game. This innovative product promises to keep your lashes perfectly lifted with a strong hold, ensuring a clean eye look without the concern of smudging or drooping. Its natural volumizing formula is designed to maintain the curl of your lashes, offering a flawless finish to your makeup routine.

Key Features and Benefits:

• Enhanced Durability: Keeps lashes lifted with a strong hold.
• Impeccable Finish: Maintains a clean look by preventing smudging and drooping.
• Natural Volumizing: Offers a subtle enhancement for a natural yet impactful look.

How to Use:

1. Preparation: Start with clean, dry lashes for the best application.
2. Apply: Use the wand to coat lashes from root to tip.
3. Layer: For added definition, apply under and over your favorite mascara.
4. Dry: Allow a few moments for the fixer to dry before applying mascara.
5. Final Touch: Apply mascara as usual for a long-lasting, perfect lash look.

Etude House Double Lasting Cushion Matte

For all-day perfect coverage, consider ETUDE's Double Lasting Cushion Matte. This easily blendable product delivers a uniform, matte complexion. With the added benefit of formulated with skin-soothing ingredients like panthenol, calamine, and cica, it not only beautifies but also shields your skin from sun exposure. Available in three natural hues.

 Features and Benefits:

• Full Coverage: The powdery, lightweight texture ensures excellent coverage to hide any imperfections.
• Long-lasting and Crease-free: Equipped with Double Fix System to maintain a fresh look throughout the day.
• All-Time Matte: Resistant to moisture, oil, and humidity for a consistently matte finish.
• Skin-Loving Ingredients: Formulated with calamine, panthenol, madecassoside, and cica to contribute to the healthiness of your skin. (*limited to properties when used as an ingredient)

 Shades

• 17N1: Neutral Vanilla
• 21N1: Neutral Beige
• 23N1: Sand

 How to use

1. For optimal coverage, apply a thin, adequate amount of product using the included puff.
2. Gently pat along the skin to promote adhesion.

For all-day perfect coverage, consider ETUDE's Double Lasting Cushion Matte.

ETUDE Play Tone Eye Palette

This palette is the No. 1 choice in the real-time ranking of Olive Young APP/Online Mall. Its finely milled powder adheres comfortably to your skin, allowing you to build up transparent layers of color.

With its moisture-rich formula, you can achieve a weightless, water-clear finish. The large glitter particles give your makeup an extraordinary sparkle.

It's a multi-functional formula that you can use as a cheek and eye shadow, offering a bright, fresh look without feeling stuffy.

With ETUDE's Play Tone Eye Palette, you can create exquisite makeup looks without hassle. Its perfect color combination suits both your eyes and cheeks, simplifying your beauty routine.

Each palette is designed to cater to different skin tones and preferences.

HOW TO USE: 

Gently apply around the eyes using your fingers or a brush. For high-pearl glitters, apply them with your fingers for better adhesion. You can use it alone as the main color on the entire eyelid, apply it for a teary effect on the underline, or as a bling-bling point for the eyes.

Etude House Matte Formula Eyebrow Pencil

Achieve the ultimate natural brow look with Etude House Matte Formula Eyebrow Pencil! This hard-textured pencil offers easy application that's perfect for brow makeup beginners. Its gentle formula ensures a comfortable experience, while the long-lasting color stays put without the need for constant touch-ups. The versatile shades are designed to complement your natural hair color, giving your brows an authentically beautiful appearance.

Product Features and Benefits:

• Easy Application: The hard texture makes it simple for anyone, even beginners, to craft natural-looking eyebrows.
• Skin-Friendly Formula: Designed to be gentle, causing no discomfort during application.
• Long-Wear Performance: Enjoy worry-free, long-lasting color that won't fade throughout the day.
• Customizable Shades: Match your brows to your natural hair color for an effortlessly cohesive look.

 Shades

• 1: Gray
• 2: Gray Brown
• 4: Light Brown
• 5: Brown

How to Use:

1. Prepare Your Brows: Utilize the built-in screw brush to neaten and groom your eyebrows.
2. Shape and Outline: Draw the desired shape of your brows, beginning at the front edge.
3. Fill in the Details: Start filling in your brows, working your way from the front to the tail, following the outline you created.
4. Natural Finish: Go back in with the built-in screw brush, combing through your brows to disperse the color evenly and achieve a natural finish.

Complete your makeup routine with this essential tool, and sport brows that are naturally flawless all day long!

Etude House My Beauty Tool Brush #180 Highlighter

The highlighter brush adds natural brightness on areas that need glow without clumping.
Discover the essential beauty tool designed to illuminate your best features. The Etude House My Beauty Tool Brush #180 Highlighter is meticulously crafted to enhance narrow areas with a radiant glow. Its soft bristles and precise design make it an indispensable accessory for your makeup routine.

Key Features and Benefits:

• Soft Bristles for Gentle Application: The brush is made with ultra-soft bristles that glide smoothly over your skin, ensuring a seamless and comfortable application.
• Precision Highlighting: Designed for targeted application, this brush allows you to effortlessly highlight the cheekbones, bridge of the nose, and other areas that deserve a spotlight.
• Natural Glow Without Clumping: Achieve a natural, luminous finish without any harsh lines or clumping, making your skin look effortlessly radiant.
• Ideal for Powder Formulas: Whether you're applying highlighter or attaching powder, this brush picks up the perfect amount of product for a glowing complexion.

How to Use:

1. Dip into Product: Lightly dip the brush into your highlighter powder, tapping off any excess.
2. Apply to Desired Areas: Gently sweep the brush over areas you wish to highlight, such as the cheekbones, brow bones, bridge of the nose, and cupid's bow.
3. Blend for a Seamless Finish: Use the brush to softly blend the product into your skin, creating a natural, glowing effect.
4. Clean Regularly: To maintain the brush's performance, clean it regularly with a gentle brush cleaner and allow it to dry completely before the next use.
5. Explore and Experiment: Don't hesitate to use the brush for applying other powder products where precision and a soft touch are needed.

Etude House Moistfull Collagen Anti-aging Cream

Plump, hydrate, and restore your skin’s bounce with intense collagen moisture. The Etude House Moistfull Collagen Anti-aging Cream is a deeply hydrating moisturizer formulated with Super Collagen™ Water to deliver long-lasting moisture and improve skin elasticity.

If your skin feels dry, tight, or lacks firmness, this rich yet lightweight cream helps replenish hydration, smooth fine lines, and leave your skin looking plump, supple, and youthful.

Why You’ll Love It:

✔ Best for: Dryness, fine lines, loss of elasticity, dull skin

✔ Skin types: All skin types (especially dry and dehydrated)

✔ Finish: Plump, bouncy, and deeply hydrated

Visible results:

• Instantly hydrated and plumper-looking skin
• Improved skin elasticity and bounce
• Smoother appearance of fine lines
• Soft, supple, and radiant complexion

Key Ingredients & Benefits

• Hydrolyzed Collagen (Super Collagen™ Water): Helps deeply hydrate and improve skin elasticity for a firmer, plumper look.
• White Lupin Protein (Lupinus Albus): Nourishes and helps maintain skin moisture balance.
• Glycerin: Attracts and retains moisture to keep skin hydrated and comfortable.

What Makes It Different?

• ✔ High concentration of Super Collagen™ Water for deep hydration
• ✔ Lightweight texture with rich moisturizing power
• ✔ Helps improve skin bounce and elasticity
• ✔ Free from 7 additives (including synthetic fragrance and mineral oil)
• ✔ Perfect for achieving plump, “mochi-like” skin

How to Use

1. Prep Skin: Complete your toner and serum steps.
2. Apply Cream: Take an appropriate amount.
3. Massage: Gently massage onto face and neck.
4. Pat: Lightly tap to enhance absorption.
5. Finish: Use as the last step in your routine.

Pro Tips (Maximize Results)

• Layer with hydrating serums for enhanced plumping effects.
• Use a thicker layer at night for an overnight moisture boost.
• Perfect under makeup to create a smooth, hydrated base.

Common Questions

• Will this cream feel heavy on the skin?
  No, it has a lightweight texture despite its rich hydration.
• Is it good for anti-aging?
  Yes, it helps improve elasticity and smooth the appearance of fine lines.
• Can I use it daily?
  Yes, it’s suitable for both morning and night use.

Good to Know

• ✔ Collagen-infused moisturizing cream
• ✔ Deep hydration with plumping effect
• ✔ Improves elasticity and smoothness
• ✔ Lightweight yet nourishing formula
• ✔ Ideal for dry, dehydrated, and aging skin

Etude House Moistfull Collagen Eye Cream

Product Features and Benefits:

1. Fine particles of Super Collagen Water

Contains 652,400ppm of Super Collagen Water dissociated by hydrolysis.

2. 8 Ingredient callouts

Free of mineral oil, Polyacrylamide, imidazolidinyl urea, Triethanolamine, 
Tar pigments, Synthetic perfume, Silicon oil, and PEG surfactant.

TEXTURE:

Rich and Tight Cream: Tight and smooth texture that easily absorbs into the skin.

HOW TO USE:

 Dot a small amount of cream around the eyes and gently pat on for absorption.

Product Facts:

• Paraben-Free
• Sulfate-Free
• Alcohol-Free
• Silicone-Free
• Fungal Acne Safe
• Essential Oil-Free

Etude House Therapy Air Mask

Targeted hydration and nourishment in a lightweight, breathable sheet mask. The Etude House Therapy Air Mask comes in three essence types—Water, Ampoule, and Emulsion—designed to meet different skin needs while delivering comfort and visible results.

If you want refreshed, plump, and nourished skin, this mask adapts to your skin type to provide hydration, moisture replenishment, or nutrient-rich care for a brighter, smoother complexion.

Why You’ll Love It:

✔ Best for: Dullness, dryness, uneven texture, and lack of radiance

✔ Skin types: All skin types, especially sensitive and dehydrated skin

✔ Finish: Soft, smooth, and well-hydrated skin

Visible results:

• Hydrated and refreshed skin
• Improved skin texture and elasticity
• Brightened, radiant complexion
• Essence fully absorbed without stickiness

Key Ingredients & Benefits

• Water Type Essence: Absorbs lightly for a fresh, clean feel.
• Ampoule Type Essence: Smoothly delivers deep hydration to replenish moisture.
• Emulsion Type Essence: Provides nourishment for healthier, softer skin.
• 0.2mm Air Sheet: Ultra-thin, lightweight sheet ensures excellent adhesion and comfort.
• Highly Purified Water: 6-step filtration for clean, effective hydration.
• Nature-Derived Fragrance: Subtle, uplifting scent to brighten your routine.

What Makes It Different?

• ✔ Three essence types tailored to different skin concerns
• ✔ Ultra-thin, breathable Air Sheet for perfect fit and comfort
• ✔ Hydrates, nourishes, and refreshes in one easy step
• ✔ Gentle formula suitable for sensitive skin
• ✔ Nature-derived fragrance enhances the self-care experience

How to Use

1. Cleanse & Tone: Begin with freshly cleansed and toned skin.
2. Apply Mask: Adjust mask to fit eyes, nose, and mouth, then press gently onto the skin.
3. Wait: Leave on for 10–20 minutes to allow full absorption of the essence.
4. Remove: Peel off mask gently.
5. Pat In: Lightly pat remaining essence into the skin.

Pro Tips (Maximize Results)

• Use 2–3 times per week or whenever your skin needs a hydration boost.
• Apply after serum or essence for enhanced absorption.
• Gently massage remaining essence into neck and décolletage for extended care.
• Store in a cool place for a refreshing sensation when applied.

Common Questions

• Can I use this mask daily?
  Yes, it’s gentle and suitable for daily hydration, especially for dehydrated skin.
• Which essence type should I choose?
  Water for light hydration, Ampoule for moisture boost, Emulsion for nourishment and softness.
• Will it fit all face shapes?
  Yes, the 0.2mm Air Sheet adapts to most face contours for excellent adhesion.

Good to Know

• ✔ Three essence types for customized skin care
• ✔ Ultra-thin 0.2mm Air Sheet for maximum comfort and adherence
• ✔ Hydrates, nourishes, and refreshes in one step
• ✔ Nature-derived fragrance for a pleasant experience
• ✔ Suitable for all skin types, including sensitive skin

Etude House Baking Powder BB Deep Foam

Achieve a deeply cleansed and refreshed complexion with Etude House Baking Powder BB Deep Foam, a multi-functional cleanser designed to remove impurities and makeup residue effectively.

Key Features and Benefits:

• Deep Cleansing Action: Formulated with micro-sized baking powder and rice bran, this cleanser penetrates deep into the pores to remove impurities, and makeup residue, including stubborn BB cream.
• Exfoliating Formula: Contains fine baking powder particles and soft scrub granules that provide gentle exfoliation, leaving your skin smooth and revitalized.
• Oil and Impurity Removal: The powerful cleansing action helps to eliminate excess oil and skin impurities, making it suitable for all skin types, especially oily and combination skin.
• Refreshing Finish: The creamy bubble formula provides a refreshing and non-drying finish, ensuring your skin feels clean and comfortable after use.

How to Use

1. Wet Your Face: Begin with a damp face.
2. Dispense Foam: Squeeze a small amount of the foam onto your hands.
3. Lather: Rub your hands together to create a rich lather.
4. Massage: Gently massage the foam onto your face in circular motions, focusing on areas with makeup or impurities.
5. Rinse: Wash off thoroughly with warm water.

Product Facts:

• Paraben-Free
• Sulfate-Free
• Alcohol-Free
• Silicone-Free
• Essential Oil-Free

Etude House Two Tone Treatment Hair Color 

A vibrant solution to your temporary hair coloring needs. This treatment not only gives your hair a vivid splash of color but also nourishes it, thanks to the inclusion of ingredients like macadamia seed oil, flaxseed oil, and cocoa seed butter. The color lasts for up to a week and works best on bleached or brightened hair.

Features:

• Vivid Color Options: Choose from 11 intense shades for a two-tone effect in just 10 minutes.
• Temporary Tint: Achieve clear, brilliant color that lasts up to a week.
• Nourishing Formula: Packed with hair care ingredients such as macadamia seed oil, flaxseed oil, and cocoa seed butter.
• Less Irritation: Formulated for a gentler impact on both the scalp and hair.

Featured Ingredients:

• Macadamia Seed Oil: Offers nourishment and hydration.
• Flaxseed Oil: Provides essential nutrients for hair health.
• Cocoa Seed Butter: Adds a moisturizing effect.

How To Use:

1. Shampoo your hair and towel dry it while keeping it damp. (Do not condition or rinse).
2. Put on disposable gloves to protect your hands from staining.
3. Evenly apply the Two Tone Treatment on your hair.
4. Allow the color to set for 5-10 minutes. Wash it off with lukewarm water (Avoid shampoo or rinse). For more vivid results, leave the treatment on for a longer time.
5. Use a hair dryer to dry your hair. Avoid using a towel as it may transfer color.

Get ready to dazzle with brilliant, nourished hair that's as vibrant as you are!

Etude House SoonJung Skin Care Duo

Complete soothing skincare set designed to hydrate, calm, and strengthen sensitive skin. The Etude House SoonJung Skin Care Duo combines gentle, barrier-repairing essentials to restore balance and keep your skin comfortable, healthy, and resilient.

If your skin feels irritated, dry, or reactive, this minimalist, low-irritation routine helps soothe and reinforce your skin barrier while delivering long-lasting hydration.

What’s Included:

• SoonJung Relief Toner 200ml
• SoonJung Moist Emulsion 130ml
• Toner 25ml (mini)
• Emulsion 25ml (mini)
• Hydro Barrier Cream 10ml

Why You’ll Love It:

✔ Best for: Sensitive skin, irritation, dryness, weakened skin barrier

✔ Skin types: All skin types (especially sensitive and reactive skin)

✔ Finish: Calm, hydrated, balanced skin

Visible results:

• Reduced redness and irritation
• Improved skin hydration and comfort
• Stronger, healthier skin barrier
• Smoother, more balanced complexion

Key Ingredients & Benefits

• Panthenol: Deeply hydrates and helps strengthen the skin barrier.
• Madecassoside: Soothes irritation and supports skin recovery.
• Green Tea Extract: Provides antioxidant protection and calming benefits.

What Makes It Different?

• ✔ Designed specifically for sensitive and stressed skin
• ✔ pH-balanced formula to support healthy skin function
• ✔ Free from 10 common irritants for gentle daily use
• ✔ Lightweight, non-irritating textures suitable for layering
• ✔ Complete routine set for hydration and barrier care

How to Use

1. Cleanse: Start with a clean face.
2. Toner: Apply the Relief Toner and gently pat into the skin.
3. Emulsion: Follow with the Moist Emulsion to hydrate and soften.
4. Cream: Finish with the Hydro Barrier Cream to lock in moisture.

Pro Tips

• Layer toner multiple times for extra hydration (7-skin method).
• Use the mini sizes for travel or on-the-go skincare.
• Ideal for repairing skin after irritation, exfoliation, or weather changes.

Good to Know

• ✔ Complete soothing skincare set
• ✔ Helps repair and strengthen the skin barrier
• ✔ Gentle, low-irritation formulas
• ✔ Perfect for sensitive and reactive skin

Etude House Soonjung 5.5 Cleansing Water 320ml

Ultra-gentle, low pH cleansing water for sensitive and easily irritated skin. The Etude House SoonJung 5.5 Cleansing Water removes makeup, dirt, and impurities while maintaining your skin’s natural balance—without causing dryness or irritation.

If your skin reacts easily to harsh cleansers, this soothing, no-rinse formula cleans effectively while calming and hydrating your skin at the same time.

Why You’ll Love It:

✔ Best for: Sensitive skin, redness, irritation, daily gentle cleansing

✔ Skin types: All skin types (especially sensitive and dry)

✔ Texture: Lightweight, water-like micellar formula

Visible results:

• Clean, refreshed skin without tightness
• Calmer, less irritated complexion
• Maintained skin hydration after cleansing
• Smoother, balanced skin barrier

Key Ingredients & Benefits

• Panthenol (Vitamin B5): Hydrates and strengthens the skin barrier.
• Madecassoside: Soothes irritation and helps repair sensitive skin.
• Green Tea Extract: Provides antioxidant protection and calming benefits.
• Licorice Root Extract: Helps brighten and even out skin tone.
• Glycerin: Maintains moisture and prevents dryness.

What Makes It Different?

• ✔ Low pH 5.5 formula to protect the skin barrier
• ✔ No-rinse cleansing for quick and easy use
• ✔ Hypoallergenic and safe for sensitive skin
• ✔ Cleanses while hydrating and soothing
• ✔ Perfect for minimal or gentle routines

How to Use

1. Soak: Saturate a cotton pad with the cleansing water.
2. Wipe: Gently sweep across face and eyes.
3. Repeat: Continue until skin is clean.
4. Follow Up: Proceed with toner and skincare routine.

Pro Tips (Maximize Results)

• Use as a quick morning cleanse or light makeup remover.
• Hold soaked cotton pads on eyes/lips for a few seconds before wiping.
• Follow with a gentle cleanser for heavy makeup days.
• Perfect for travel or lazy skincare nights.

Common Questions

• Do I need to rinse it off?
  No, it’s designed as a no-rinse cleanser.
• Is it strong enough to remove makeup?
  Yes, for light to moderate makeup. For heavy makeup, double cleansing is recommended.
• Is it safe for sensitive skin?
  Yes, it’s specifically formulated to be gentle and soothing.

Good to Know

• ✔ Low pH micellar cleansing water
• ✔ Gentle, non-irritating formula
• ✔ Hydrates while cleansing
• ✔ No-rinse convenience
• ✔ Ideal for sensitive skin routines

Etude House Sebum Soak Powder 5g

Control shine, blur imperfections, and achieve a soft, natural finish all day. Etude House Sebum Soak Powder is an ultra-fine, translucent powder designed to absorb excess sebum and give your skin a flawless, matte look without feeling heavy or drying.

If you struggle with oily or combination skin, this compact powder is perfect for setting makeup, reducing shine, and keeping your skin looking fresh and smooth throughout the day.

Why You’ll Love It:

✔ Best for: Oily, combination, and shine-prone skin

✔ Skin types: All skin types

✔ Finish: Soft-focus matte, natural and smooth

Visible results:

• Translucent, even-looking skin tone
• Controlled oil and shine for hours
• Soft, weightless finish that doesn’t cake
• Makeup looks fresh longer

Key Ingredients & Benefits

• Ultra-fine Powder: Blurs imperfections and smooths skin texture without adding color.
• Oil-absorbing complex: Keeps skin matte and shine-free throughout the day.
• Skin-friendly formula: Lightweight, breathable, and suitable for all skin types.

What Makes It Different?

• ✔ Translucent finish that works with all skin tones
• ✔ Lightweight and comfortable to wear all day
• ✔ Can be used alone or as a setting powder
• ✔ Perfect for touch-ups on-the-go

How to Use

1. With Makeup: After applying foundation or base makeup, lightly dust the powder over your face using a fluffy brush. Focus on oily areas such as the T-zone.
2. Without Makeup: Apply lightly over skincare for a natural, matte look.
3. Touch-ups: Reapply during the day as needed to control shine and maintain a flawless finish.

Pro Tips (Maximize Results)

• Use a fluffy brush for a soft, diffused finish.
• Apply in thin layers to avoid a cakey look.
• Focus on areas prone to shine for a natural matte effect.
• Combine with other Etude House powders for extra oil control and long-lasting wear.

Common Questions

• Is this suitable for sensitive skin?
  Yes, the lightweight and skin-friendly formula is gentle on all skin types.
• Can it replace foundation?
  It provides a translucent finish that can even skin tone but is best used over makeup or for touch-ups.
• Will it look cakey?
  No, its ultra-fine texture ensures a smooth, natural finish without heaviness.

Good to Know

• ✔ Translucent, soft-focus finish
• ✔ Controls oil and shine for extended periods
• ✔ Lightweight, comfortable, and breathable
• ✔ Perfect for touch-ups or setting makeup
• ✔ Compact 5g size for easy portability

Etude House Moistfull Collagen Emulsion 180ml

Deeply hydrating emulsion that restores suppleness and firmness to your skin. The Etude House Moistfull Collagen Emulsion delivers long-lasting moisture, leaving your skin soft, bouncy, and rejuvenated. Its upgraded formula with higher collagen content ensures optimal hydration and elasticity throughout the day.

Why You’ll Love It:

✔ Best for: Dryness, dullness, loss of elasticity, rough texture

✔ Skin types: All skin types

✔ Finish: Soft, supple, and hydrated

• Intensely hydrates and firms the skin
• Improves elasticity with small particles of Super Collagen™
• Leaves skin feeling soft, bouncy, and refreshed
• EWG Green verified for safe, natural ingredients

Key Ingredients & Benefits

• Hydrolyzed Collagen (15.41%): Deeply moisturizes and strengthens skin’s elasticity.
• Super Collagen™ Water: Penetrates deeply for firm, bouncy skin.
• Glycerin: Skin-identical moisturizing agent that locks in hydration.
• Tocopherol (Vitamin E): Antioxidant protection to keep skin healthy.
• Lauric Acid: Helps maintain clear, smooth skin.

How to Use

1. Prepare: Begin with a cleansed and toned face.
2. Apply: Dispense a small amount of emulsion into your palm.
3. Smooth: Gently pat or smooth over your face until fully absorbed.
4. Follow up: Apply SPF during the day. At night, this can be your final skincare step.

Pro Tips

• Layer under a richer cream for extra hydration in winter.
• Pat gently on areas that feel dry for targeted moisture.
• Combine with serum for enhanced skin plumpness and elasticity.

Product Facts

• Paraben-Free
• Sulfate-Free
• Alcohol-Free
• Silicone-Free
• Essential Oil-Free

Etude House Healthy Tone Up Calamine Cushion 

Brighten your skin naturally with Etude House's Healthy Tone Up Calamine Cushion. This lightweight cushion adheres thinly to the skin for a comfortable finish, giving you a natural and refreshing glow. Its formula is enriched with Urea to moisturize the skin gently and Calamine to soothe and brighten.

HOW TO USE: 

 Take an appropriate amount of the product onto the puff, spread it thinly across the face, and gently tap along the skin texture for better adhesion.

Please note: All products have a minimum of nine-month shelf life before expiry unless otherwise stated in the product description.

Etude House Dr.Mascara Fixer 6g - Black

Define and set your lash look with Etude House Dr.Mascara Fixer 6g - Black, a black-tinted lash fixer designed to help lashes look more polished, lifted, and neatly separated. The lightweight formula coats lashes evenly to support curl hold and cleaner wear, making it a practical step for everyday lash styling.

Key Features & Benefits

• Black-Tinted Finish: Adds a soft tint to help lashes look more defined and refined.
• Helps Hold Curl: Supports a lifted lash look by helping maintain curl throughout wear.
• Helps Reduce Smudging: Designed to keep lashes looking cleaner and more polished for longer.
• Smooth Lash Coating: Applies evenly to help lashes appear neatly separated and styled.
• Versatile Lash Prep: Can be used to enhance your lash look on its own or before mascara.

How to Use

1. Prep Lashes: Start with clean, dry lashes.
2. Apply Evenly: Brush from the roots to the tips of your lashes in upward strokes.
3. Let It Set: Allow the formula to dry briefly to help hold the lash shape.
4. Wear Alone or Layer: Use on its own for defined lashes or follow with mascara for added impact.

Etude House Curl Fix Mascara

A long-lasting curling mascara designed to keep lashes beautifully lifted and defined for up to 24 hours. Lightweight, smudge-proof, and easy to apply, it enhances your lashes for a natural or dramatic effect depending on your style.

Why your lashes will love it:

✔ Best for: Lashes that need curl retention, definition, and smudge-free wear

✔ Key benefits:
– Maintains curls all day
– Defines and separates lashes
– Resistant to water, smudging, and droopiness

✔ Key features:
– Curl 24H Technology: Keeps lashes lifted for 24 hours
– Lightweight formula: Coats lashes without heaviness
– Water & smudge-resistant: Long-lasting, all-day wear
– Available shades: Classic Black and Brown

Key Features

• 24-Hour Curling Power: Exclusive Curl 24H Technology holds curl from morning until night.
• Lightweight Application: Lash-by-lash coverage without droopiness or clumping.
• Water & Smudge Resistance: Ensures a flawless look in any environment.
• Shade Options: Choose between classic black and brown to match your style or mood.

How to Use

1. Start at the Base: Position the wand at the lash roots and wiggle to coat thoroughly.
2. Sweep Upwards: Pull the wand gently through lashes to extend and curl.
3. Build Intensity: Apply additional coats for a more dramatic effect, allowing slight drying between coats.
4. Fine-Tune Curl: Use a lash curler before mascara for extra lift if desired.
5. Clean & Separate: Use a clean mascara wand or lash comb to separate any clumped lashes before the mascara dries.

SoonJung Dry & Sensitive Skin Complete Routine

Strengthen, soothe, and deeply hydrate sensitive skin with a barrier-focused Korean skincare system. The Etude House SoonJung routine is designed for dry and easily irritated skin, using low-irritation, fragrance-free formulas that help restore comfort and long-term skin resilience.

If your skin reacts easily, feels tight after cleansing, or struggles with redness and dehydration, this routine focuses on calming inflammation while rebuilding a healthy moisture barrier step by step.

Why You’ll Love It:

✔ Best for: Dryness, sensitivity, redness, weakened skin barrier

✔ Skin types: Dry, sensitive, reactive, and compromised skin

✔ Finish: Soft, calm, hydrated, non-irritated skin

Visible results:

• Reduced redness and irritation
• Improved skin barrier strength
• Long-lasting hydration without heaviness
• Softer, smoother, more comfortable skin

Complete Routine Steps:

Step 1: Gentle Cleanse – SoonJung pH 6.5 Whip Cleanser (150ml)

A low-pH whipped foam cleanser that removes impurities without stripping the skin’s natural moisture.

• Panthenol: Hydrates and helps calm irritation
• Madecassoside: Soothes sensitive skin and supports barrier repair
• Green tea extract: Provides antioxidant protection

How to use: Lather onto damp skin, gently massage, then rinse with lukewarm water.

Step 2: Rebalance & Hydrate – SoonJung pH 5.5 Relief Toner (200ml)

A lightweight toner that instantly hydrates and helps restore the skin’s natural pH balance.

• Panthenol: Deep hydration and barrier support
• Madecassoside: Reduces redness and strengthens skin
• Glycerin: Locks in moisture

How to use: Apply with hands or cotton pad and gently pat into skin.

Step 3: Light Hydration – SoonJung 10 Free Moist Emulsion (130ml)

A soft, lightweight moisturizer that provides hydration without clogging or irritating the skin.

• Squalane: Nourishes and improves softness
• Shea butter: Helps prevent moisture loss
• Panthenol & Madecassoside: Calm and repair sensitive skin

How to use: Apply evenly to face and neck, then gently pat to absorb.

Step 4: Deep Repair – SoonJung 2X Barrier Intensive Cream (60ml)

A rich barrier cream that locks in moisture and protects skin from external stressors.

• Panthenol: Strengthens and soothes irritated skin
• Madecassoside: Supports skin barrier recovery
• Squalane & sunflower seed oil: Deep nourishment and hydration

How to use: Apply as the final step morning and night for long-lasting hydration.

What Makes It Different?

• ✔ Minimalist, low-irritation formula system
• ✔ Focused on barrier repair rather than quick fixes
• ✔ Suitable for reactive and sensitized skin conditions
• ✔ Layered hydration without heaviness or clogging

How to Use (Routine Order)

1. Cleanser
2. Toner
3. Emulsion
4. Cream

Good to Know

• ✔ Fragrance-free and alcohol-free system
• ✔ Designed for compromised skin barriers
• ✔ Gentle enough for daily AM & PM use
• ✔ Focus on calming before active treatments
• ✔ Ideal for skin that easily reacts or stings

Etude House Cute Eyes Maker 0.6g

The Etude House Cute Eyes Maker is a distinct eye makeup enhancement tool designed for simplicity and effectiveness. Its unique characteristics make it ideal for those new to eye makeup as well as seasoned users seeking a quick and effortless application.

Key Features and Benefits:

• Dual-Type Design: This product features a super simple 2-step dual type approach. It includes a slim liner and a glitter tip applicator, facilitating easy under eye makeup application.
• Simple Application Process: The Etude House Cute Eyes Maker is user-friendly, even for beginners. The process involves contouring with the liner and then filling in with glitter, designed to be quick and easy.
• Precision and Delicacy: The 2mm slim liner is meticulously crafted for delicate under eye contouring. This fine tip ensures precision in application.
• Glitter Tip Applicator: The glitter tip is specifically designed to fit the unique area of cute undereye filling, adding a shimmering touch to your look.
• Variety of Shades: The product is available in several appealing shades, including Champagne Nude, Peach Nude, and Rose Shimmer, catering to different preferences and styles.

How to Use:

1. Contouring: Use the slim liner to lightly draw a contour line 3-5mm below your eyes. This step is crucial for creating the desired shadow effect.
2. Filling: Apply the glitter on the undereye area to enhance the appearance of 'aegyo sal' (the puffy area under the eye). This step adds a subtle sparkle and dimension to your eyes.

Etude House Line Fix Brush Liner

The Etude House Line Fix Brush Liner is a precise and long-lasting eyeliner designed to enhance your eye makeup with ease and accuracy. This eyeliner features a fine brush tip that allows for smooth and controlled application, ensuring perfect lines every time.

Key Features and Benefits:

• 24-Hour Lasting Fixing: This eyeliner offers exceptional fixation, ensuring your look stays flawless all day and night.
• All-Proof Brush Eye Liner: Resistant to smudging, it provides a consistent and reliable finish that holds up against sweat and humidity.
• Smooth Application: The soft and flexible brush tip glides effortlessly along the lash line, enabling precise and smooth lines from the inner corner to the outer edge.
• Versatile Colors: Available in classic shades like Black and Brown, catering to a variety of makeup styles and preferences.

How to Use

1. Shake Well: Ensure the liner is well-mixed for optimal application.
2. Apply: Starting from the inner corner, draw a line along your lash line.
3. Define: Extend the line towards the outer corner for a defined look.
4. Clean: After use, wipe the tip of the pen to maintain its quality for next use.