Shop Foundations & Base Makeup

Etude House Sebum Soak Pore Primer

Dive into a seamless makeup experience with Etude House Sebum Soak Pore Primer. This meticulously designed formula, presented in a convenient 30ml package, is your go-to solution for a polished and enduring makeup look. Its lightweight texture effortlessly blends into the skin, laying down a smooth canvas that minimizes the appearance of pores and creates an even skin tone. Specially formulated to address the challenges of excessive sebum, this primer ensures your makeup stays fresh and vibrant throughout the day without any unwanted shine.

Key Features:

• Mattifying Effect: Expertly controls oil production, maintaining a matte and flawless finish.
• Pore Minimizing: Visibly reduces the appearance of pores, enhancing skin's texture and readiness for makeup application.
• Long-lasting Wear: Extends the durability of makeup, keeping it intact and vibrant for hours.
• Lightweight Formula: Glides on the skin with a featherlight touch, ensuring comfort and no added heaviness.

How to Use:

1. Preparation: Start with clean and moisturized skin to ensure the primer blends smoothly.
2. Application: Dispense a small amount onto your fingertips or a makeup sponge and apply evenly across the face, focusing on areas prone to oiliness or enlarged pores.
3. Foundation: Once the primer has set, proceed with your foundation and the rest of your makeup routine for a flawless finish.

CLIO Wake Up Primer Tone-Up 30ml

Brighten and enhance your skin’s natural glow with the CLIO Wake Up Primer Tone-Up, a primer specially formulated to even out skin tone and boost radiance. Ideal for days when you want a fresh, luminous look, this primer gives a subtle, natural glow while prepping your skin for flawless makeup application.

Key Features & Benefits

• Tone-Up Effect: Instantly brightens and evens out skin tone, creating a vibrant and fresh appearance.
• Radiant Finish: Adds a healthy, subtle glow, enhancing your skin’s natural luminosity.
• Smooth Base for Makeup: Prepares skin by smoothing and evening texture, allowing makeup to apply more seamlessly and last longer.
• Hydrating Formula: Lightweight and comfortable, it hydrates without feeling greasy, making it suitable for all skin types.

How to Use

1. Begin with Cleansed Skin: Cleanse and apply moisturizer as needed.
2. Dispense a Small Amount: Apply a pea-sized amount of primer to fingertips.
3. Blend Evenly: Gently smooth the primer over your face, focusing on areas where tone-up is desired.
4. Let Set: Allow a few seconds for the primer to set before applying foundation or other makeup products.

MISSHA Radiance Base (Violet)

Neutralize dullness and achieve a bright, radiant complexion instantly. The MISSHA Radiance Base Violet is a lightweight makeup primer designed to correct yellow undertones and enhance skin luminosity, creating the perfect base for flawless makeup application.

If your skin looks tired, uneven, or lacks brightness, this color-correcting base helps revive your complexion while improving foundation wear for a smoother, longer-lasting finish.

Why You’ll Love It:

✔ Best for: Dullness, uneven skin tone, yellow undertones

✔ Skin types: All skin types

✔ Finish: Radiant, luminous glow with a smooth base

Visible results:

• Brighter, more even-toned complexion
• Neutralized yellow undertones
• Smoother foundation application
• Natural, radiant glow without heaviness

Key Ingredients & Benefits

• Pearl Complex: Enhances radiance and gives the skin a luminous glow.
• Hydrolyzed Pearl: Helps improve brightness and skin clarity.
• Saccharomyces Ferment Filtrate: Supports hydration and overall skin vitality.

What Makes It Different?

• ✔ Color-correcting violet base that targets dull, yellow tones
• ✔ Acts as both skincare + makeup primer
• ✔ Improves foundation longevity and finish
• ✔ Lightweight formula with no heavy or greasy feel
• ✔ Creates a radiant, glass-skin effect

How to Use

1. Prep Skin: Complete your skincare routine.
2. Apply: Take a small amount of the base.
3. Blend: Apply evenly across the face or focus on dull areas.
4. Layer: Build lightly if needed for more tone correction.
5. Follow Up: Apply foundation or cushion for a flawless finish.

Pro Tips (Maximize Results)

• Use on areas with dullness for targeted brightening.
• Mix with foundation for a more radiant finish.
• Apply a thin layer to avoid over-correction.
• Pair with a dewy foundation for a glass-skin look.

Common Questions

• What does violet base do?
  It helps neutralize yellow undertones and brighten dull skin.
• Can I use it without foundation?
  Yes, it can be worn alone for a natural brightening effect.
• Is it suitable for oily skin?
  Yes, its lightweight formula works well for all skin types.

Good to Know

• ✔ Color-correcting Korean makeup base
• ✔ Brightens and evens out skin tone
• ✔ Lightweight, non-greasy formula
• ✔ Enhances makeup longevity
• ✔ Ideal for dull, tired-looking skin

Etude House Double Lasting Foundation

24 HR perfect stay foundation with powerful adherence, coverage, and soft but matte finish

Product Features and Benefits:

1. 24 Hour Perfect Stay: Holds the foundation like brand new

The double fix system prevents oil from collapsing and pores 
from getting clogged or glossy to keep your makeup fresh as new.

*Double Fix System?

Etude Double Lasting Line's 24 hour continuous technology holds the foundation particles 
with 2 step fixing system of fixing layer and sebum sponge powder that has excellent sebum absorbing effect. 

2. Covers Flawlessly: without concealers

It applies thinly and covers the flaws of the skin with detail, and 
with buildable texture it naturally increases the coverage without thickening. 

3. Lightweight Finish: Tightness to the skin

Anchoring Surfactant system is applied to maintain 
the skin that is easy to breathe all day long. 

*Anchoring System?

 Anchoring energy effect helps adhere
the products to the skin like lowering an anchor. 

24 HR perfect stay foundation with powerful adherence, coverage, and soft but matte finish

CLIO Wake Up Primer Blur 30ml

Achieve a flawless base with the CLIO Wake Up Primer Blur, a lightweight primer designed to smooth your skin's texture and create a perfected canvas for makeup application. This primer works to refine the appearance of pores and blur imperfections, making it an essential first step in your beauty routine.

Key Features & Benefits

• Smoothing Effect: Minimizes the look of pores and fine lines, creating an even base for makeup.
• Soft Focus Finish: Delivers a natural, soft-focus effect, leaving skin looking refreshed and perfected.
• Lightweight Texture: Feels weightless on the skin and provides a smooth, non-greasy finish that prolongs makeup wear.
• Enhanced Makeup Application: Prepares skin for foundation, helping makeup adhere better and stay in place throughout the day.

How to Use

1. Start with Clean Skin: Ensure your face is clean and moisturized.
2. Apply a Small Amount: Dispense a pea-sized amount of primer onto your fingertips.
3. Spread Evenly: Gently apply the primer to your face, focusing on areas with visible pores or fine lines.
4. Allow to Set: Wait a few moments before applying foundation or other makeup for best results.